Audi of America to Show at SEMA for First Time

Audi of America has announced that they will be making their first ever appearance at the SEMA Show in Las Vegas. This will be the first time Audi will be present at the SEMA show where it will unveil a very special vehicle. Audi will present at SEMA 2010 the STaSIS Engineering Audi R8 Spyder which features a huge power increase over the standard model. The custom made STaSIS Audi R8 Spyder is powered by the standard 5.2 FSI V10 engine that has received a massive supercharger system that takes the output up to 710 hp.

The Audi TTS Autonomous Pikes Peak is a project Audi developed with Stanford University and Sun Microsystems to create a self-driving car to compete in the Pikes Peak International Hill Climb. The car features a drive-by-wire technology with an algorithmic process which can steer the car up the mountain on its own.

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).




Press Release

Audi of America to Show at SEMA for First Time

• New Audi After Sales products and technology to be unveiled
• Audi Autonomous TTS Pikes Peak demo planned for Nov. 2
• Audi vehicles, plus R8 Custom Spyder by STaSIS Engineering to be shown

HERNDON, Va., Oct. 19 /PRNewswire/ -- Audi of America today announced that it will exhibit -- for the first time ever -- at the SEMA Show, the premier automotive specialty products trade event in the world, Nov. 2-5, 2010, in Las Vegas, Nevada.

"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project.

"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).

A demonstration of the Autonomous Audi TTS Pikes Peak is planned for Tues., Nov. 2, at 3:40 pm, just outside the North Hall. (More details to follow.)

The exhibit will also be equipped with special, extreme sports Audi gear.

"Let's just say we'll have a few distinctive, concept items on the stand that definitely won't disappoint the unique SEMA audience," he added.

A full complement of Audi of America / After Sales news and information will be distributed during the show, and posted on www.audiusanews.com

In addition to a record vehicles sales year, Audi After Sales has expanded its portfolio of Genuine Audi Accessories offerings leading to an all-time record sales year in both its parts and accessory business within the U.S.

September 2010 sales of Audi cars and SUVs marked the sixth record month of 2010, and also represented the best third quarter ever in Audi U.S. sales history. The September results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

The Audi of America SEMA exhibit will be located in the Mobile Electronics Area of the Las VegasConvention Center's North Hall, Booth 11245.

ABOUT AUDI

Audi of America, Inc. and its 275 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America

CONTACT: Audi of America Communications: Jeff Kuhlman, Tel.: +1-703-364-7423, Mob.: +1-248-622-3703, jeff.kuhlman@audi.com, or Brad Stertz, Tel.: +1-703-364-7440, Mob.: +1-703-344-1320, brad.stertz@audi.com; Rohatynski-Harlow Public Relations: Tel.: +1-517-579-0789; Joe Rohatynski, Mob.: +1-313-378-6570, joe@joepr.com, or Marc Harlow, Mob.: +1-810-599-2558, marc@harlowpr.com

Web Site: http://www.audiusanews.com

Audi of America to Show at SEMA for First Time

Audi of America has announced that they will be making their first ever appearance at the SEMA Show in Las Vegas. This will be the first time Audi will be present at the SEMA show where it will unveil a very special vehicle. Audi will present at SEMA 2010 the STaSIS Engineering Audi R8 Spyder which features a huge power increase over the standard model. The custom made STaSIS Audi R8 Spyder is powered by the standard 5.2 FSI V10 engine that has received a massive supercharger system that takes the output up to 710 hp.

The Audi TTS Autonomous Pikes Peak is a project Audi developed with Stanford University and Sun Microsystems to create a self-driving car to compete in the Pikes Peak International Hill Climb. The car features a drive-by-wire technology with an algorithmic process which can steer the car up the mountain on its own.

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).




Press Release

Audi of America to Show at SEMA for First Time

• New Audi After Sales products and technology to be unveiled
• Audi Autonomous TTS Pikes Peak demo planned for Nov. 2
• Audi vehicles, plus R8 Custom Spyder by STaSIS Engineering to be shown

HERNDON, Va., Oct. 19 /PRNewswire/ -- Audi of America today announced that it will exhibit -- for the first time ever -- at the SEMA Show, the premier automotive specialty products trade event in the world, Nov. 2-5, 2010, in Las Vegas, Nevada.

"We're thrilled to be a part of the SEMA experience, and look forward to turning heads with our vehicles, demonstrations, and a sophisticated lineup of After Sales and electronics products that enhance connectivity and entertainment," said David Tait, Audi's lead After Sales executive and spokesman on the SEMA project.

"We think Audi owners will be delighted to learn about our new technologies that will enable them, in cooperation with Audi dealers, to personalize their Audi vehicles in exciting and interesting new ways. Our show cars will represent the pinnacle of what owners can do with an Audi, and unleash a variety of opportunities for our vendors, as well."

In addition to After Sales products, the six-vehicle display will feature the Autonomous Audi TTS Pikes Peak, and the Audi R8 Custom Spyder by STaSIS Engineering equipped with a supercharged engine (5.2 FSIV10 - 710 HP).

A demonstration of the Autonomous Audi TTS Pikes Peak is planned for Tues., Nov. 2, at 3:40 pm, just outside the North Hall. (More details to follow.)

The exhibit will also be equipped with special, extreme sports Audi gear.

"Let's just say we'll have a few distinctive, concept items on the stand that definitely won't disappoint the unique SEMA audience," he added.

A full complement of Audi of America / After Sales news and information will be distributed during the show, and posted on www.audiusanews.com

In addition to a record vehicles sales year, Audi After Sales has expanded its portfolio of Genuine Audi Accessories offerings leading to an all-time record sales year in both its parts and accessory business within the U.S.

September 2010 sales of Audi cars and SUVs marked the sixth record month of 2010, and also represented the best third quarter ever in Audi U.S. sales history. The September results keep the German luxury automaker on track to set a vehicle sales record in the U.S. by year end. The existing annual sales record for Audi in the U.S. is 93,506 vehicles sold in 2007.

The Audi of America SEMA exhibit will be located in the Mobile Electronics Area of the Las VegasConvention Center's North Hall, Booth 11245.

ABOUT AUDI

Audi of America, Inc. and its 275 U.S. dealers offer a full line of German-engineered luxury vehicles. AUDI AG is among the most successful luxury automotive brands globally. During 2009 Audi outsold all other luxury brands in Europe, while in the U.S. market Audi posted the largest market share gain of any luxury automotive brand. Over the next few years, AUDI AG expects to spend nearly $2 billion annually on new products and technology. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America

CONTACT: Audi of America Communications: Jeff Kuhlman, Tel.: +1-703-364-7423, Mob.: +1-248-622-3703, jeff.kuhlman@audi.com, or Brad Stertz, Tel.: +1-703-364-7440, Mob.: +1-703-344-1320, brad.stertz@audi.com; Rohatynski-Harlow Public Relations: Tel.: +1-517-579-0789; Joe Rohatynski, Mob.: +1-313-378-6570, joe@joepr.com, or Marc Harlow, Mob.: +1-810-599-2558, marc@harlowpr.com

Web Site: http://www.audiusanews.com

Hyundai Equus by Rhys Millen Racing

Hyundai announced recently that it will show a Rhys Millen Racing version of the Equus at the 2010 SEMA Auto Show next month. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

Exterior changes to the Equus include front chin and rear deck spoilers, carbon mirrors and a two-tone carbon fiber and "Red Bull Racing blue" paint job, plus 21-inch HRE wheels.

A new intake and exhaust system add 30 hp, for a total of 415 hp from the 4.6-liter V-8, while 14-inch front brake discs bring things to a halt. It’s not our cup of tea—we’d have attached the Korean-market hood ornament and called it a day—but it should be right at home among the bewinged and neon-lighted creations that dominate SEMA.

The car also gets two-tone carbon-fiber mirrors, front and rear spoilers and a leather interior with suede accents. It rolls on 21-inch wheels.



Press Release

RHYS MILLEN RACING BUILDING SIGNATURE EDITION EQUUS FOR SEMA

Visitors to Hyundai's SEMA booth will be treated to the latest customizations from Rhys Millen Racing as his modifications to the company's new flagship sedan will be unveiled. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

"This is the third consecutive year we've partnered with Hyundai to bring a must-see car to the SEMA Show," said Rhys Millen, owner, Rhys Millen Racing. "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer."

The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.

Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.

The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.

The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.

Hyundai Equus by Rhys Millen Racing

Hyundai announced recently that it will show a Rhys Millen Racing version of the Equus at the 2010 SEMA Auto Show next month. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

Exterior changes to the Equus include front chin and rear deck spoilers, carbon mirrors and a two-tone carbon fiber and "Red Bull Racing blue" paint job, plus 21-inch HRE wheels.

A new intake and exhaust system add 30 hp, for a total of 415 hp from the 4.6-liter V-8, while 14-inch front brake discs bring things to a halt. It’s not our cup of tea—we’d have attached the Korean-market hood ornament and called it a day—but it should be right at home among the bewinged and neon-lighted creations that dominate SEMA.

The car also gets two-tone carbon-fiber mirrors, front and rear spoilers and a leather interior with suede accents. It rolls on 21-inch wheels.



Press Release

RHYS MILLEN RACING BUILDING SIGNATURE EDITION EQUUS FOR SEMA

Visitors to Hyundai's SEMA booth will be treated to the latest customizations from Rhys Millen Racing as his modifications to the company's new flagship sedan will be unveiled. The RMR Signature Edition Equus will include exterior, interior and performance upgrades that will enhance the already luxurious sedan.

"This is the third consecutive year we've partnered with Hyundai to bring a must-see car to the SEMA Show," said Rhys Millen, owner, Rhys Millen Racing. "The intelligent luxury platform of the new rear-wheel drive Equus is a perfect vehicle for tuners who have graduated from other segments and want to work with the best the automotive industry has to offer."

The Equus will showcase exterior RMR Signature Edition components including carbon mirrors, and front chin and rear deck spoilers. A two-tone carbon fiber and Red Bull Racing blue satin clear paint by BASF and HRE 21-inch P40 wheels will appropriately round out the exterior.

Tuners aiming to get even more power from the stock 385 horsepower, V8 engine to the wheels will get a glance at a bolt-on RMR Signature Edition air intake and stainless exhaust that together will add another 30 horsepower. The RMR Signature Equus will also feature a 14-inch brake kit designed to tame the 415 horses.

The interior of the Equus will feature RMR Signature Edition embroidered headrests and floor mats, and ostrich hide leather seats with suede accents.

The RMR Signature Edition Equus will be shown in the Hyundai Booth along with other specially designed cars exclusively built for this year's SEMA Show.

2010 SEMA Show Preview: Ford Fiesta

Ford has announced yesterday that, in collaboration with various tuners, will unveiled 8 custom Ford Fiesta models at the 2010 SEMA show in Las Vegas.

Ford Racing's Fiesta is a head-turner, with a bright blue exterior paint treatment and a production-based, turbocharged, 2.0-liter EcoBoost engine enlarged to 2.3 liters to churn out a claimed 350 horses.

Other modified Fiestas are being prepared by 3d Carbon, L&G Enterprises, H&R Springs and Universal Technical Institute. The 3dCarbon sports a rear roof wing, side skirts, new front fascia and racing stripes. The L&G car takes its cue from electronics with circuit board-inspired exterior graphics and an integrated iPad command center. H&R Springs equips the car with a rear wing and European hood vents along with a complete body wrap, while Universal Technical Institute does a track modification that features a rollcage, racing seats, Baer brakes and 18-in. wheels.

In addition to the ball at the top will consist serial by showcars additional Fiesta admitted placing collective by 3dCarbon example, H & R bounce, FSWerks and Steeda Autosports, among others. We will be on-hand to capture all the zaniness that SEMA starting November 2 and November 5.




Press Release

FORD'S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP

• Ford Fiestas will take center stage on the Ford stand at this year's SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center
• Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level
• The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package

People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"The Fiesta is one of those vehicles that resonates with everybody - especially with the younger market. Whatever you're into, it works," said Melvin Betancourt, Ford specialty design manager. "It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality."

"SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost^TM engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold - first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic - an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact^TM DW tires and Aristo Noble two-piece wheels.

2010 SEMA Show Preview: Ford Fiesta

Ford has announced yesterday that, in collaboration with various tuners, will unveiled 8 custom Ford Fiesta models at the 2010 SEMA show in Las Vegas.

Ford Racing's Fiesta is a head-turner, with a bright blue exterior paint treatment and a production-based, turbocharged, 2.0-liter EcoBoost engine enlarged to 2.3 liters to churn out a claimed 350 horses.

Other modified Fiestas are being prepared by 3d Carbon, L&G Enterprises, H&R Springs and Universal Technical Institute. The 3dCarbon sports a rear roof wing, side skirts, new front fascia and racing stripes. The L&G car takes its cue from electronics with circuit board-inspired exterior graphics and an integrated iPad command center. H&R Springs equips the car with a rear wing and European hood vents along with a complete body wrap, while Universal Technical Institute does a track modification that features a rollcage, racing seats, Baer brakes and 18-in. wheels.

In addition to the ball at the top will consist serial by showcars additional Fiesta admitted placing collective by 3dCarbon example, H & R bounce, FSWerks and Steeda Autosports, among others. We will be on-hand to capture all the zaniness that SEMA starting November 2 and November 5.




Press Release

FORD'S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP

• Ford Fiestas will take center stage on the Ford stand at this year's SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center
• Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level
• The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package

People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"The Fiesta is one of those vehicles that resonates with everybody - especially with the younger market. Whatever you're into, it works," said Melvin Betancourt, Ford specialty design manager. "It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality."

"SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost^TM engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold - first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic - an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact^TM DW tires and Aristo Noble two-piece wheels.