2010 SEMA Show: Toyota Tacoma X-Runner RTR

Toyota has unveiled its Tacoma X-Runner RTR (Ready to Race) project pickup, which will debut at the 2010 SEMA Show. This new model is powered by a modified version of Tundra’s mighty 5.7-liter V-8. Thanks to a new supercharger and an intake kit, the engine now delivers an impressive 504 HP and 550 lb-ft of torque.

On the styling department, there's a sporty red / silver paint scheme and special graphics. Inside, the cabin has been stripped of non-essential equipment and outfitted with a TRD steering wheel and a roll bar.

Power is fed to a stock Tundra rear axle (narrowed to fit the Tacoma chassis) with an Eaton-designed, TRD prototype mechanical limited-slip differential. The truck rides on fat 30x11.5x15 Goodyear Eagle Dragway Special tires in the rear and 28x4.5x15 Goodyear Eagle Front Runners up front. This rubber is mounted on 15-inch steel wheels widened to 10 inches across in the back. Ride height has been dropped 4.5 inches.

The interior follows the same customization as the exterior, with fine touches like “504 HP” graphics and TRD logos. The interesting aspect of the interior is that the audio head unit, speakers, air conditioner, power windows, front fog lamps, windshield water bottle, and rear seats are no longer present, to give the pickup the much needed loss in weight.




Press Release

Toyota Tacoma X-Runner RTR (Ready to Race)


The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota's engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a "parts bin" build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).

The Tacoma X-Runner RTR achieves its performance credentials by dropping in a completely stock, current-generation Tundra 5.7-liter V8 engine into the unmodified engine bay along with a six-speed automatic transmission. A Toyota Racing Development (TRD) Supercharger Kit was added, bringing the SAE certified power stats to 504 horsepower and 550 lb.-ft. of torque. The truck runs on premium gas rather than race fuel.

A stock Tundra rear axle, with a 4.3 ratio and 10.5-inch ring gear, was narrowed a total of 5.7 inches to Tacoma rear-track width). A TRD prototype mechanical limited slip differential, designed by Eaton, was added to maximize traction. The truck rides on current generation Tacoma 15-inch styled steel wheels that were modified to 10-inches wide in the rear and wrapped by 30x11.5x15-inch Goodyear Eagle Dragway Specials. The front wheels are 4.5-inches wide and mounted to 28x4.5x15-inch Goodyear Eagle Front Runners.

The Tacoma X-Runner RTR was lowered approximately 4.5 inches from stock X-Runner height, and a custom exhaust system was fabricated to include two TRD perforated-chamber mufflers with a 3.5-inch pipe. The only body modification to the X-Runner RTR was the relocation of the exhaust outlet from behind the passenger-side rear wheel to underneath the cab to help maximize rear-suspension compression, which is common in hard launches. The brakes were left untouched from the stock Tacoma X-Runner braking system, and vehicle traction aids are still functional, including ABS, Vehicle Stability Control and traction control.

The exterior body panels of the Tacoma X-Runner remain untouched. A silver and red paint scheme applied by Five-Axis was inspired by classic low cost but ready-to-race sports cars, including the late 1960s Dan Gurney Cougar XR7-G. The number "95" on the doors signifies the first model year the Tacoma nameplate was sold in the U.S. The Tundra i-Force engine badge was painted on the front fenders to signify the upgraded power plant and is in the same location it would be found on the current Tundra. In classic hot rod style, the hood is adorned with "504 HP" graphics signifying the SAE verified horsepower. Also on the hood, and unique to this build, is a TRD Supercharger graphic featuring a tornado, signifying the forced induction. The side rocker panels feature the X-Runner logo.

Inside, all non-essential equipment was removed to make the vehicle as light as possible, including the audio head unit, speakers, air conditioner, power windows, front fog lamps, windshield water bottle, and rear seats. The stock front seats remain but are covered with classic Toyota fabric trim found on 1980s era vehicles. Added interior features include a custom TRD steering wheel, Tundra stock accelerator and brake pedals, and a stock Tundra gated shifter with sport shift mode. A TRD designed removable roll bar was also installed.

# # #

Toyota Tacoma X-Runner RTR Features

• Stock Tundra i-Force 5.7-liter V8 engine with TRD Supercharger Kit - produces 504 HP and 550 lb.-ft of torque
• Tundra six-speed automatic transmission
• TRD mechanical limited slip differential
• Stock Tundra rear axle with a 4.3 ratio and 10.5-inch ring gear narrowed by 5.7 inches to Tacoma rear-track width
• Custom fabricated exhaust system including two TRD perforated chamber mufflers with 3.5-inch pipe
• Vehicle lowered 4.5-inches
• 10-inch wide rear wheels on 30x11.5x15-inch Goodyear Eagle Dragway Specials
• 4.5-inch wide front wheels with 28x4.5x15-inch Goodyear Eagle Front Runners
• Stock Tacoma X-Runner braking system
• Stock body panels
• Stock seats with classic Toyota fabric trim
• • TRD-designed removable roll bar
• Custom TRD steering wheel
• Tundra stock accelerator and brake pedals
• Stock Tundra gated shifter with sport shift mode
• Five Axis Classic Silver and Red paint scheme with Toyota branded livery
• TRD Supercharger Tornado body graphic

2010 SEMA Show: Toyota Tacoma X-Runner RTR

Toyota has unveiled its Tacoma X-Runner RTR (Ready to Race) project pickup, which will debut at the 2010 SEMA Show. This new model is powered by a modified version of Tundra’s mighty 5.7-liter V-8. Thanks to a new supercharger and an intake kit, the engine now delivers an impressive 504 HP and 550 lb-ft of torque.

On the styling department, there's a sporty red / silver paint scheme and special graphics. Inside, the cabin has been stripped of non-essential equipment and outfitted with a TRD steering wheel and a roll bar.

Power is fed to a stock Tundra rear axle (narrowed to fit the Tacoma chassis) with an Eaton-designed, TRD prototype mechanical limited-slip differential. The truck rides on fat 30x11.5x15 Goodyear Eagle Dragway Special tires in the rear and 28x4.5x15 Goodyear Eagle Front Runners up front. This rubber is mounted on 15-inch steel wheels widened to 10 inches across in the back. Ride height has been dropped 4.5 inches.

The interior follows the same customization as the exterior, with fine touches like “504 HP” graphics and TRD logos. The interesting aspect of the interior is that the audio head unit, speakers, air conditioner, power windows, front fog lamps, windshield water bottle, and rear seats are no longer present, to give the pickup the much needed loss in weight.




Press Release

Toyota Tacoma X-Runner RTR (Ready to Race)


The Tacoma X-Runner RTR (Ready to Race) project pickup truck, which will make its public debut at the 2010 SEMA Show, is an exercise in demonstrating Toyota's engineering prowess by creating an in-house, high performance vehicle through the utilization of Toyota parts. As a result, the Tacoma RTR is a "parts bin" build with all but a few components currently available on Toyota products (traction bars and drive-line shaft are the only two non-Toyota parts).

The Tacoma X-Runner RTR achieves its performance credentials by dropping in a completely stock, current-generation Tundra 5.7-liter V8 engine into the unmodified engine bay along with a six-speed automatic transmission. A Toyota Racing Development (TRD) Supercharger Kit was added, bringing the SAE certified power stats to 504 horsepower and 550 lb.-ft. of torque. The truck runs on premium gas rather than race fuel.

A stock Tundra rear axle, with a 4.3 ratio and 10.5-inch ring gear, was narrowed a total of 5.7 inches to Tacoma rear-track width). A TRD prototype mechanical limited slip differential, designed by Eaton, was added to maximize traction. The truck rides on current generation Tacoma 15-inch styled steel wheels that were modified to 10-inches wide in the rear and wrapped by 30x11.5x15-inch Goodyear Eagle Dragway Specials. The front wheels are 4.5-inches wide and mounted to 28x4.5x15-inch Goodyear Eagle Front Runners.

The Tacoma X-Runner RTR was lowered approximately 4.5 inches from stock X-Runner height, and a custom exhaust system was fabricated to include two TRD perforated-chamber mufflers with a 3.5-inch pipe. The only body modification to the X-Runner RTR was the relocation of the exhaust outlet from behind the passenger-side rear wheel to underneath the cab to help maximize rear-suspension compression, which is common in hard launches. The brakes were left untouched from the stock Tacoma X-Runner braking system, and vehicle traction aids are still functional, including ABS, Vehicle Stability Control and traction control.

The exterior body panels of the Tacoma X-Runner remain untouched. A silver and red paint scheme applied by Five-Axis was inspired by classic low cost but ready-to-race sports cars, including the late 1960s Dan Gurney Cougar XR7-G. The number "95" on the doors signifies the first model year the Tacoma nameplate was sold in the U.S. The Tundra i-Force engine badge was painted on the front fenders to signify the upgraded power plant and is in the same location it would be found on the current Tundra. In classic hot rod style, the hood is adorned with "504 HP" graphics signifying the SAE verified horsepower. Also on the hood, and unique to this build, is a TRD Supercharger graphic featuring a tornado, signifying the forced induction. The side rocker panels feature the X-Runner logo.

Inside, all non-essential equipment was removed to make the vehicle as light as possible, including the audio head unit, speakers, air conditioner, power windows, front fog lamps, windshield water bottle, and rear seats. The stock front seats remain but are covered with classic Toyota fabric trim found on 1980s era vehicles. Added interior features include a custom TRD steering wheel, Tundra stock accelerator and brake pedals, and a stock Tundra gated shifter with sport shift mode. A TRD designed removable roll bar was also installed.

# # #

Toyota Tacoma X-Runner RTR Features

• Stock Tundra i-Force 5.7-liter V8 engine with TRD Supercharger Kit - produces 504 HP and 550 lb.-ft of torque
• Tundra six-speed automatic transmission
• TRD mechanical limited slip differential
• Stock Tundra rear axle with a 4.3 ratio and 10.5-inch ring gear narrowed by 5.7 inches to Tacoma rear-track width
• Custom fabricated exhaust system including two TRD perforated chamber mufflers with 3.5-inch pipe
• Vehicle lowered 4.5-inches
• 10-inch wide rear wheels on 30x11.5x15-inch Goodyear Eagle Dragway Specials
• 4.5-inch wide front wheels with 28x4.5x15-inch Goodyear Eagle Front Runners
• Stock Tacoma X-Runner braking system
• Stock body panels
• Stock seats with classic Toyota fabric trim
• • TRD-designed removable roll bar
• Custom TRD steering wheel
• Tundra stock accelerator and brake pedals
• Stock Tundra gated shifter with sport shift mode
• Five Axis Classic Silver and Red paint scheme with Toyota branded livery
• TRD Supercharger Tornado body graphic

Citroen Survolt Artcar

Citroen and French artist, Francoise Nielly, have teamed up to create this masterpiece. The painting is based on the all-new, all-electric Citroen Survolt concept, first unveiled at the Geneva Motor Show earlier this year.

The car is quite stunning simply left standing on its own, but with the colourful splashing of pink, green and yellow over the bonnet and other prominent contours, the car presents a fresh vibrant look and a definite step away from the usual ‘boring’ electric cars we’ve become used to.

The Citroen Survolt measures 3.85 meters long, wide and 1.2 1.87.mm high and weighs 1150 kilograms. Comes with a tubular chassis, a flat bottom with a hood and a full carbon body. In terms of features Survolt exclusively powered by electricity and 0-60 mph in just a shade under five seconds to produce a top speed of 162 mph.

The Survolt art car is displayed at C_42, the automotive producer’s “creme de la creme” showroom, which is located on the Champs-Elysees in Paris.




Press Release

Citroen has launched a new season at the Company’s international showcase, C_42, featuring a display of exciting models including a new ‘Art Car’ version of Survolt by Francoise Nielly, and Flavio Melchiorre’s personalised Citroen DS3 – winner of the Citroen Créative Awards competition.

The 14th season at the distinctive landmark building on the world famous Champs-Elysées also celebrates this year’s Paris Motor Show, bringing some of Citroen’s newest models such as the New C4, C-ZERO, DS3 Racing and DS4, to the public’s attention in the centre of Paris.

A specially created LED display on the C_42’s façade welcomes visitors with a multi-screen, digital creation symbolising Citroen’s ‘Créative Technologie’. Inside, the building’s magnificent revolving rotunda presents Citroen’s exciting model and concept ranges across several floors.

In the ground floor atrium, the exhibition opens with DS4, the second model in Citroen’s distinctive DS line. Guests can then experience the latest version of the C5 Tourer, presented in matt-black paintwork; the New C4, featuring Citroen’s innovative new e-HDi micro-hybrid technology; the stylish, hot-blooded special-edition DS3 Racing, displayed in a carbon setting; and the zero noise, zero fuel consumption and zero emission C-ZERO full-electric city car.

Fresh from its exhilarating UK duel against an electric superbike – the first head-to-head of its kind – the stunning all-electric Survolt racecar concept has been recharged with a bold, vivid and brightly contrasting new fluorescent paint scheme by Francoise Nielly. A source of inspiration for the original styling of Survolt, renowned contemporary artist Francoise Nielly worked closely with Citroen’s design team to create the exciting new interpretation of Citroen’s 100% electric racer – the Survolt ‘Art Car’.

On the top floor of C_42 is a display of Flavio Melchiorre’s personalised Citroen DS3 – the creation that won the Italian artist first prize in the Citroen Créative Awards, an international design competition launched in May 2010. The first Citroen Créative Awards received over 700 projects from around the world and the prize-winners were announced at a special evening held at C_42 on 5thOctober. Flavio Melchiorre’s DS3 creation will be launched in 2011 together with other new DS3 personalisation options.

Citroen Survolt Artcar

Citroen and French artist, Francoise Nielly, have teamed up to create this masterpiece. The painting is based on the all-new, all-electric Citroen Survolt concept, first unveiled at the Geneva Motor Show earlier this year.

The car is quite stunning simply left standing on its own, but with the colourful splashing of pink, green and yellow over the bonnet and other prominent contours, the car presents a fresh vibrant look and a definite step away from the usual ‘boring’ electric cars we’ve become used to.

The Citroen Survolt measures 3.85 meters long, wide and 1.2 1.87.mm high and weighs 1150 kilograms. Comes with a tubular chassis, a flat bottom with a hood and a full carbon body. In terms of features Survolt exclusively powered by electricity and 0-60 mph in just a shade under five seconds to produce a top speed of 162 mph.

The Survolt art car is displayed at C_42, the automotive producer’s “creme de la creme” showroom, which is located on the Champs-Elysees in Paris.




Press Release

Citroen has launched a new season at the Company’s international showcase, C_42, featuring a display of exciting models including a new ‘Art Car’ version of Survolt by Francoise Nielly, and Flavio Melchiorre’s personalised Citroen DS3 – winner of the Citroen Créative Awards competition.

The 14th season at the distinctive landmark building on the world famous Champs-Elysées also celebrates this year’s Paris Motor Show, bringing some of Citroen’s newest models such as the New C4, C-ZERO, DS3 Racing and DS4, to the public’s attention in the centre of Paris.

A specially created LED display on the C_42’s façade welcomes visitors with a multi-screen, digital creation symbolising Citroen’s ‘Créative Technologie’. Inside, the building’s magnificent revolving rotunda presents Citroen’s exciting model and concept ranges across several floors.

In the ground floor atrium, the exhibition opens with DS4, the second model in Citroen’s distinctive DS line. Guests can then experience the latest version of the C5 Tourer, presented in matt-black paintwork; the New C4, featuring Citroen’s innovative new e-HDi micro-hybrid technology; the stylish, hot-blooded special-edition DS3 Racing, displayed in a carbon setting; and the zero noise, zero fuel consumption and zero emission C-ZERO full-electric city car.

Fresh from its exhilarating UK duel against an electric superbike – the first head-to-head of its kind – the stunning all-electric Survolt racecar concept has been recharged with a bold, vivid and brightly contrasting new fluorescent paint scheme by Francoise Nielly. A source of inspiration for the original styling of Survolt, renowned contemporary artist Francoise Nielly worked closely with Citroen’s design team to create the exciting new interpretation of Citroen’s 100% electric racer – the Survolt ‘Art Car’.

On the top floor of C_42 is a display of Flavio Melchiorre’s personalised Citroen DS3 – the creation that won the Italian artist first prize in the Citroen Créative Awards, an international design competition launched in May 2010. The first Citroen Créative Awards received over 700 projects from around the world and the prize-winners were announced at a special evening held at C_42 on 5thOctober. Flavio Melchiorre’s DS3 creation will be launched in 2011 together with other new DS3 personalisation options.

2010 SEMA Show Preview: Ford Fiesta

Ford has announced yesterday that, in collaboration with various tuners, will unveiled 8 custom Ford Fiesta models at the 2010 SEMA show in Las Vegas.

Ford Racing's Fiesta is a head-turner, with a bright blue exterior paint treatment and a production-based, turbocharged, 2.0-liter EcoBoost engine enlarged to 2.3 liters to churn out a claimed 350 horses.

Other modified Fiestas are being prepared by 3d Carbon, L&G Enterprises, H&R Springs and Universal Technical Institute. The 3dCarbon sports a rear roof wing, side skirts, new front fascia and racing stripes. The L&G car takes its cue from electronics with circuit board-inspired exterior graphics and an integrated iPad command center. H&R Springs equips the car with a rear wing and European hood vents along with a complete body wrap, while Universal Technical Institute does a track modification that features a rollcage, racing seats, Baer brakes and 18-in. wheels.

In addition to the ball at the top will consist serial by showcars additional Fiesta admitted placing collective by 3dCarbon example, H & R bounce, FSWerks and Steeda Autosports, among others. We will be on-hand to capture all the zaniness that SEMA starting November 2 and November 5.




Press Release

FORD'S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP

• Ford Fiestas will take center stage on the Ford stand at this year's SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center
• Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level
• The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package

People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"The Fiesta is one of those vehicles that resonates with everybody - especially with the younger market. Whatever you're into, it works," said Melvin Betancourt, Ford specialty design manager. "It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality."

"SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost^TM engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold - first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic - an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact^TM DW tires and Aristo Noble two-piece wheels.

2010 SEMA Show Preview: Ford Fiesta

Ford has announced yesterday that, in collaboration with various tuners, will unveiled 8 custom Ford Fiesta models at the 2010 SEMA show in Las Vegas.

Ford Racing's Fiesta is a head-turner, with a bright blue exterior paint treatment and a production-based, turbocharged, 2.0-liter EcoBoost engine enlarged to 2.3 liters to churn out a claimed 350 horses.

Other modified Fiestas are being prepared by 3d Carbon, L&G Enterprises, H&R Springs and Universal Technical Institute. The 3dCarbon sports a rear roof wing, side skirts, new front fascia and racing stripes. The L&G car takes its cue from electronics with circuit board-inspired exterior graphics and an integrated iPad command center. H&R Springs equips the car with a rear wing and European hood vents along with a complete body wrap, while Universal Technical Institute does a track modification that features a rollcage, racing seats, Baer brakes and 18-in. wheels.

In addition to the ball at the top will consist serial by showcars additional Fiesta admitted placing collective by 3dCarbon example, H & R bounce, FSWerks and Steeda Autosports, among others. We will be on-hand to capture all the zaniness that SEMA starting November 2 and November 5.




Press Release

FORD'S HOT-SELLING FIESTA TO MAKE 2010 SEMA DEBUT, PUT SMALL CAR STYLE, PERFORMANCE ON THE MAP

• Ford Fiestas will take center stage on the Ford stand at this year's SEMA (Specialty Equipment Market Association) show, to be held Nov. 2-5 at the Las Vegas Convention Center
• Ford Fiesta provides the perfect platform for customers and aftermarket companies looking to express themselves in a fun, unique way. Owners have already begun customizing their Fiestas with graphics and accessories available through Ford, and SEMA takes that customization to the next level
• The all-new Ford Fiesta features an expressive, vibrant design, sharp reflexes, and a global track record that will redefine U.S. small car customers' expectations. With 15 available class-exclusive features and technologies and best-in-class highway fuel economy of up to 40 mpg, Fiesta brings efficiency and convenience together in one package

People love to modify small cars, so it's no surprise that consumers and aftermarket companies are eager to get their hands on Ford's hot-selling Fiesta, set to debut at this year's SEMA (Specialty Equipment Market Association) show in Las Vegas Nov. 2-5.

"The Fiesta is one of those vehicles that resonates with everybody - especially with the younger market. Whatever you're into, it works," said Melvin Betancourt, Ford specialty design manager. "It lends itself to a lot of different themes. It's a perfect fit for the aftermarket and for customers who want to express their personality."

"SEMA offers the perfect opportunity to showcase all the different ways the personalities of the Fiesta can be expressed," said Sam De La Garza, Fiesta brand manager.

"It really shows how Fiesta can be accessorized and how this canvas can be altered to meet many different customer wants and desires," De La Garza said. "SEMA represents a special opportunity, because we can show off unique designs that other companies have created. It's not just Ford coming to the table. It's other companies interpreting what Fiesta is, and bringing their own style to the Fiesta launch."

Customization is something already familiar to Fiesta owners. Ford Custom Accessories offers almost anything an owner would need to put a creative touch on Fiesta or give the car even more functionality. Accessory options include exterior or interior design items such as an illuminated gear indicator shift knob and rear spoiler, even a kayak carrier to haul outdoor gear. Customers also can order a body-side tattoo, or choose from one of 18 available graphics to put their own mark on Fiesta.

"Small cars are unique in that people love to modify them, whether it's the exterior, interior, or even performance parts," De La Garza said.

Ford Racing Performance Parts is putting its own spin on a Fiesta at SEMA, outfitting a concept Fiesta in a way that is sure to get the hearts of high-performance enthusiasts pumping. The Fiesta will have a production-based 2.0-liter EcoBoost^TM engine, enlarged to 2.3 liters to pump out 350 horsepower.

"The goal of our 350-horsepower Fiesta is really twofold - first to reinforce Fiesta's fun-to-drive nature with an extreme version that captures the attention of the influential enthusiast, and second, to introduce the Ford Racing/EcoBoost connection in a way that's unexpected and outrageous," said Mickey Matus, Ford Racing Performance group marketing manager. "In both cases, we're targeting the discriminating performance enthusiast with our message. After all, they are the people others rely on for automotive expertise and recommendations."
The car comes equipped with several Ford Racing Performance Parts options that are currently available at www.fordracingparts.com. A short-throw shifter offers more precise shifting, while a Ford Racing exhaust gives off a deeper, throatier exhaust note. Also available are 17-inch wheels that are cast-aluminum and painted in charcoal gray.

Additionally, the car features Brembo brakes that offer the ultimate in stopping power, and Ohlins dual-flow valve dampers that deliver comfort and agility.

Ford Racing's Fiesta will arrive in all-blue, pristine condition, and will be painted by a renowned artist during the show with the intention of auctioning the car in the future to benefit the Juvenile Diabetes Research Fund (JDRF).

Other Ford Fiesta project vehicles showcased at this year's SEMA show include:

2011 Ford Fiesta by Ford Vehicle Personalization
The Ford Vehicle Personalization Fiesta uses green accent colors on the wheels and grille to set off the unique car, which is equipped with a four-piece body kit. A new interior package debuts, featuring white-and-black seating surfaces, door trim inserts, steering wheel and interior components. It also comes with a newly developed side graphic - an evolution of the tattoo graphic that is currently available.

2011 Ford Fiesta by Universal Technical Institute
This unique Fiesta from Universal Technical Institute offers a custom DuPont paint job and an Air Lift full digital suspension. A custom roll cage and Status racing seats make it track-ready, while Baer brakes and 18-inch wheels and tires provide upgraded performance.

2011 Ford Fiesta by 3dCarbon
3dCarbon's Euro Series Fiesta makes a bold statement with race-inspired styling, which includes 3dCarbon racing stripes, window films and rear roof spoiler. A four-piece body kit consists of an aggressively sculpted front air dam, aerodynamic side skirts and a rear lower skirt accented with black trim.

2011 Ford Fiesta by L&G Enterprises
L&G Enterprises has created the digital Fiesta, which shows off circuit board-inspired graphics on the exterior. Complete with a lowered and more aggressive stance, the Fiesta also has a new exhaust and air intake. Inside are carbon fiber accents, highlighting a sleek black interior with integrated iPad command center.

2011 Ford Fiesta by H&R Springs
This Fiesta by H&R Springs makes a style statement and demonstrates the versatility of Fiesta with several interior and exterior modifications. A color-matched body kit and large rear wing, along with European hood vents offer style and functional benefits. A graphics wrap around the car shows off a high-tech look, playing on the nature of Fiesta.

2011 Ford Fiesta by Steeda Autosports
Steeda Autosports is putting a Fiesta on display that has serious handling and performance upgrades for enthusiasts. A short-throw shifter and cold air intake developed by Steeda up the performance level. Additionally, tuned front and rear lowering sport springs, retuned dampers, antiroll bars and a front strut tower brace provide what enthusiasts are looking for in a high-performance car.

2011 Ford Fiesta by FSWerks
FSWerks is showing its appreciation for the all-new Fiesta with a complete line of high-performance parts. Features on the SEMA vehicle include FSWerks-developed cool flow air intake system and race exhaust, along with stress bars. Other modifications include a body kit, Continental ExtremeContact^TM DW tires and Aristo Noble two-piece wheels.